I found this a few weeks ago, and it still makes me laugh. Interesting to think about how a product like yogurt is so gender based. I can't think of a single ad for yogurt directed at men. Makes sense as women are yogurt's target market, but Sarah Haskins makes some true and humorous points.
Check out the rest of the "Target Women" series, too!
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I never thought about yogurt commercials being targeted at women before ... but they sure are now that I am looking at them more carefully. The Yoplait ones are the most obvious, but the Activia are a close second (although they do make great material to parody).
ReplyDeleteHave you noticed that most women in yogurt commercials are wearing dresses? They wear them for their yeast infections from all of the yogurt they keep eating.
ReplyDeletesdpm, are you thinking of the SNL skit of Activia? http://www.hulu.com/watch/17002/saturday-night-live-activia-yogurt
ReplyDeletecsmay401, I have no response to that.